You can specify which image Google should use as your organization’s logo in search results and the Knowledge Graph.

To do this, add schema.org Organization markup to your official website that identifies the location of your preferred logo.

For example, a business whose homepage is www.example.com might add the following markup using visible on-page elements on their homepage:

    <script type="application/ld+json">
    {
      "@context": "http://schema.org",
      "@type": "Organization",
      "url": "http://www.example.com",
      "logo": "http://www.example.com/images/logo.png"
    }
    </script>

This example indicates to Google that this image is designated as the organization’s logo and, where possible, may be used in Google search results. Markup like this is a strong signal to our algorithms to show this image in Knowledge Graph displays.